Find what's helping and hurting your Google traffic
X-Ray runs 10 analyses on your Search Console data and tells you where your traffic comes from, how strong your rankings are, and which content is working.
What a consultant charges $2,000 for — included in your 7-day Pro trial.
Run my X-Ray — free for 7 days7-day Pro trial. No credit card. Cancel nothing.
Read-only access. Your data stays safe.
Example X-Ray output
Example data. Connect Google to see yours.
Where your traffic actually comes from
Is your growth real or just brand awareness?
What percentage of clicks come from people searching your brand name vs finding you through SEO. If branded is 70%+, your organic strategy isn't working — you just have brand awareness.
Are you ranking where your customers are?
Top 10 countries by clicks, with each country's share. See if your traffic matches where your customers are — or if you're ranking in markets you don't serve.
Which device is actually driving your clicks?
Mobile vs desktop vs tablet — not just traffic share, but which device actually converts to clicks. Most sites assume mobile dominates. The data often says otherwise.
How strong your rankings really are
How many of your keywords are actually visible?
Every keyword bucketed: positions 1-3, 4-10, 11-20, 21+. See what percentage of your keywords are actually visible (top 10) vs buried (page 2+).
Are your title tags costing you clicks?
Your actual click-through rate per position bracket, compared against industry benchmarks. Position 3 should get ~10% CTR — if yours is 3%, your title tags are the problem.
Are your snippets failing in certain markets?
The same position gets wildly different CTR in different countries. Find where your snippets underperform — a title that works in the US might fail in the UK.
Whether your content is working or wasted
Is one algorithm update enough to sink your site?
What share of all your clicks come from your top 3 pages. If it's 60%+, one algorithm update could tank your entire site. X-Ray shows how fragile — or resilient — your traffic is.
How much of your content generates zero traffic?
How many of your indexed pages actually get clicks, how many get impressions but no clicks, and how many are completely invisible. Most sites: 40-60% of pages generate zero traffic.
Which pages could get clicks with just a better title?
Pages Google shows to thousands of people — but nobody clicks. These are your highest-ROI fixes. A better title or meta turns existing impressions into real traffic.
Is something broken on mobile?
If desktop CTR is 4x higher than mobile, something is broken on mobile — slow page, bad snippet, or poor UX. X-Ray flags the gap with a significance threshold so you know when it matters.
A consultant charges $500–2,000 for this audit.
X-Ray generates it in 60 seconds. From your own Google data. Updated automatically.
Free for 7 days. Then $5/mo. Cancel anytime.
Every day without X-Ray is a day you're guessing.
Your competitors have this data. Do you?
Run my X-Ray — included in trial7-day Pro trial. No credit card. Cancel nothing.
Included free
Every X-Ray property includes the rank tracker
See every keyword you rank for, which pages rank, what changed. Daily sync, weekly digest, opportunity alerts. All included in the $5/mo Pro plan.
See the rank tracker →How it works
Sign in with Google
Read-only access to Search Console. We can't change anything on your site.
X-Ray runs automatically
All 10 analyses generated from your real data in about 60 seconds.
Read what Google knows
Plain-language headlines, charts, benchmarks. Share the report via link. Updated with every sync.
$5/mo for what a consultant charges $2,000 for.
7-day Pro trial includes X-Ray. Then $5/mo. Cancel anytime.
Run my X-Ray7-day Pro trial. No credit card. Cancel nothing.
Free rank tracker included. Then $5/mo.
Site X-Ray
Free for 7 days.