Getting Started
Connect your Google Search Console, understand your dashboard, and start monitoring search changes.
Welcome to SerpDelta. This guide walks you through setup and explains what you’ll see on your dashboard.
Connect Your Account
SerpDelta connects directly to your Google Search Console using OAuth. We never store your Google password — only a secure token to read your search data.
- Click Start free on the homepage
- Sign in with the Google account that has Search Console access
- Grant SerpDelta permission to read your Search Console data
After connecting, you’ll see all the properties available in your Search Console account. Select the ones you want to monitor and SerpDelta will start syncing.
Your Dashboard
When you log in, the dashboard answers one question: what changed since you last checked?
You’ll see:
- Pages losing clicks: pages that got fewer clicks this week compared to last week
- Pages gaining clicks: pages that got more clicks
- Opportunities: keywords close to page 1 that could break through with attention
Each section shows the top 5 items sorted by click change. You can toggle between Pages and Keywords to see changes from either angle.
The comparison window
By default, SerpDelta compares the last 7 days against the prior 7 days. You can switch to 28-day or 90-day windows using the date picker in the header. Longer windows smooth out daily noise but need enough historical data to compare against. If you just connected, give it a couple of weeks before the 28-day view is meaningful.
Drill Into Details
Click any page or keyword to see the full picture:
- Clicks chart: daily clicks over the selected period, with a toggle for impressions
- Clicks and impressions: current period totals with deltas against the previous period
- CTR: click-through rate, with a benchmark comparison
- Keywords: which keywords drive traffic to this page, sorted by clicks (for page views), or which pages rank for this keyword (for keyword views)
- Confidence: how much data backs the numbers: Early (< 7 days), Likely (7–13 days), Strong (14+ days)
- Page analysis: on page detail views, you can run an on-demand check that scores the page on title, meta description, headings, structured data, and Open Graph tags. Results are cached so you don’t need to re-run every visit.
If Google Search Console doesn’t have keyword-level data for a page (common for low-traffic pages), SerpDelta tells you that directly instead of showing empty results.
If a period doesn’t have enough historical data to compare against (e.g., you selected 90 days but only have 40 days of history), SerpDelta shows a “not enough data” message instead of misleading numbers.
Track Specific Items
SerpDelta automatically monitors your top 100 keywords and pages. For items you care about most, you can track them to ensure they’re always included in syncs and eligible for alerts.
To track a page or keyword, click the Track button on its detail view.
| Plan | Tracked items |
|---|---|
| Free | 10 |
| Pro | 100 |
How Syncing Works
SerpDelta syncs your data from Google Search Console once per day. A few things to know:
- GSC data has a 3-day delay: Google takes 2–3 days to finalize search data. When SerpDelta shows “last 7 days,” it means the 7 most recent days that Google has confirmed, not today.
- Your first sync pulls historical data: Free accounts get 90 days of history. Pro accounts get 180 days. This means your dashboard has useful comparisons from day one.
- All reads are local: After syncing, every dashboard page loads from your local database. No live API calls, no waiting.
You can trigger a manual sync from the dashboard header. The sync indicator shows progress in real time.
What’s Next
- Browse all pages and keywords: click “All pages” or use the Shifts view from the navigation
- Check opportunities: keywords where you’re close to page 1 but not there yet
- Upgrade to Pro: longer history, alerts, email digests, team sharing, API access, and CSV export
If something doesn’t look right or you have questions, check the rest of our documentation or reach out.